Monday, July 02, 2012

Google Glass - Why announce now?


Google Glass is futuristic to say the least. As of now its highly desirable. As of now, if its available for purchase, it will sell like hot cakes. There is iPhone-launch-like buzz around it ... a game changer!!


But it will not be available until 2014, two years away.


What I do not get is, why this device is being announced now when it cannot be made available for purchase for another two years?


Isn't this announcement giving a heads up to competitors like Apple, Microsoft, Samsung, etc?
Will Google not be at a loss when its competition gets to know two years in advance on where Google is going with its Android OS and hardware form factor?


I think that to get the maximum mileage out of such innovative products, Google should not have disclosed its product so early.  Isn't having the best product in market, with competition 'desperately' taking time to catch up, desirable for a product company? 


This announcement is also not cashing on the buzz created now. Two years later, will Google Glass still have the same freshness as a jaw dropping idea that it enjoys now? Will not the 'two year old idea' tag linger in the back of your mind when its available for you to buy? Remember, this is a rapidly changing and innovating industry of mobile devices and social networking.

No comments:

Post a Comment